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Why Ford's strategy fails in today's startups Let's debunk a myth today. Henry Ford once said, “If I had asked people what they wanted, they would have said a faster horse.” It's a quote that's been glorified in our industry, but it's a dangerous mindset. This quote has become an excuse for some to say, “I don’t need to talk to my customer. I know better.” But in 99 out of 100 cases, that approach is flawed. The path to success is quite the opposite. The key? Being customer-obsessed. It's not ab

Why Ford's strategy fails in today's startups Let's debunk a myth toda…

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