From the Beatles to Colin Kaepernick: a Brief History of Nike’s ...
Sep 12, 2018 · Sportswear giant Nike, in selecting racial justice activist and former San Francisco 49ers quarterback Colin Kaepernick for their 30th anniversary ‘Just Do It’ campaign, have continued their tradition of courting controversy.
10 Viral Woke Campaigns That Shaped Advertising
From Nike’s Colin Kaepernick ad to Gillette’s “The Best Men Can Be” campaign, these high-profile efforts have ignited social media and sparked debates. Some see them as bold statements, while others call them divisive stunts.
'WOKE BUBBLE': Nike is 'choosing wokeness over women,' 1986 …
Oct 12, 2024 · 'WOKE BUBBLE': Nike is 'choosing wokeness over women,' 1986 national gymnastics champion. XX-XY Athletics founder Jennifer Sey discusses Nike's agenda regarding women's sports and her brand's...
The Kaepernick Campaign and How Nike Got Woke
Nov 2, 2018 · Nike has turned Kaepernick’s monumental activism into advertising, and they have turned a profit. To understand what it means when a company is accused of “woke washing,” we need to know what it means to be “woke.”
The Irony of Woke Nike Ads | Damien Power | Alone In The Crowd
Nov 11, 2023 · Damien talks about how Nike has gone above and beyond woke to try to make up for their shady business practices and offers alternative ad ideas. Watch the fu...
How Nike’s Colin Kaepernick ad explains branding in the Trump …
Sep 4, 2018 · Nike announced on Monday that the 30th anniversary of its “Just Do It” campaign would star Colin Kaepernick, the former NFL quarterback who famously began kneeling during the national anthem in...
Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding
Sep 14, 2018 · The sportswear brand’s announcement came via a new advert in which young African Americans, Muslim women, physically impaired athletes and white skateboarders all encourage the viewer to follow...
Nike’s Kaepernick ad is corporate “woke washing” - The Irish Times
Sep 5, 2018 · Former San Francisco quarterback Colin Kaepernick appears as a face of Nike Inc advertisement marking the 30th anniversary of its “Just Do It” slogan in this image released by Nike.
Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t
Jan 15, 2019 · Nike’s campaign appeals to customers — and drives Nike’s sales — to the extent it reflects customers’ existing values back at them.
The Rise of Woke Advertising - Nutcracker Agency
In simpler terms, Woke Advertising, if done correctly (Burger King, take note) is good for business. For instance, Nike’s 2018 Colin Kaepernick: Believe in Something campaign, which despite receiving some backlash, reportedly generated £4 billion …
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