Now that you know what a sales process is and why you should create one, let's consider the stages or steps that a typical sales process follows. Sales Process Steps Prospect. Connect and qualify leads. Research the company. Give an effective pitch. Handle objections. Close the deal.

A sales process is a series of steps you develop to help your sales reps find and engage prospects and gradually turn them into customers. A typical sales process includes prospecting, preparation, approach, presentation, handling objections, and closing.

A sales process is a repeatable, well-structured sequence of actions taken by a salesperson to convert prospects into customers. The most effective sales processes have between 5 and 7 steps: Prospecting, Qualifying, Approaching, Presenting, Objection Handling, Closing, and Following Up.

The typical sales process in the simplest terms goes something like this: Do target audience research. Create awareness and generate leads. Make contact, arrange a meeting, and/or conduct a presentation. Submit a proposal and win the business. Repeat.

A basic sales process generally includes the following stages: Prospecting Researching those prospects Contacting leads Lead qualification (evaluating leads to uncover those you’re likely to help most) Presenting or pitching to leads Closing the deal Retaining the customer