Medellín is using tech to emerge from the shadows of the past
Jul 16, 2021 · Today, the city has been able to rebrand itself. Medellín’s goal is to leverage the talent developed by foreign companies into a thriving, endogenous ecosystem supported through government-financed incubators and technical education programs.
(PDF) Re-branding Colombia through Urban Transformation and …
Dec 30, 2019 · This paper outlines the processes involved in urban and social transformation in the city of Medellín and in the marketing of the coffee region, as illustrative cases of city re-branding and...
Made in Medellín: local brands in Colombia’s fashion capital …
Jul 29, 2019 · Medellín, Colombia — Wandering down the tree-lined Via Primavera in Medellín’s fashion district, you’ll encounter a vibrancy of locally-made products—handmade leather shoes, jungle-print swimwear, minimalist jewelry, strappy sandals, button-downs in geometric prints.
Urban Innovation in Medellín: A Timeline of Renewal and Resilience
Aug 10, 2021 · Medellín, Colombia’s second most populated city, was once home to the notorious drug cartel led by Pablo Escobar and, as such, was one of the world’s most dangerous places. Fast forward a quarter of a century, and Medellín is named “the world’s most innovative city” by the Urban Institute.
Medellin’s city Brand | 2nd Place in the Medellín Marca ... - Mantra
In May 2021, the Medellín Mayor’s Office launched the “Medellín Marca Ciudad” contest to invite advertising agencies, design studios, educational institutions, and independent design professionals to create the new brand that would represent the city for the next 10 years.
Medellin's Transformation: From Crime Capital to Innovation Hub
Join us as we delve into the remarkable journey of Medellin’s transformation from a crime capital to an innovation hub. Once plagued by violence and drug cartels, Medellin has reinvented itself through visionary leadership and a commitment to social change.
Resilience as a City Brand: The Cases of the Comuna 13 and
With the acknowledged objective of attracting foreign investments and tourists, the second city of Colombia has been consecutively branded as “innovative”, “smart”, “sustainable” and lately as a “resilient city”.
Apr 1, 2020 · Colombia is now projecting a new, positive image to the world after over- coming a past characterised by politically inspired guerrilla warfare and vio- lent conflict with narco-trafficking cartels which had ravaged the country
Medellín – City Performance, Brand Strength and Reputation - TPBO
Jan 22, 2018 · Explore Medellín: its economic performance and sustainability, city brand strength and reputation, according to leading rankings and indices.
(PDF) Resilience as a City Brand: The Cases of the Comuna 13 and ...
Oct 14, 2020 · Medellin’s authorities have emphasised “urban resilience” as a core value of the city and its residents. Since then, urban resilience has been one of the main elements in the branding of ...