YouTube will have fewer ad breaks on TV - The Verge
Dec 14, 2023 · YouTube is adjusting the way it displays ads on its TV app. You’ll now get longer, less frequent commercial breaks along with ads in between Shorts.
YouTube is experimenting with longer but less frequent ad breaks on TV
Sep 6, 2023 · YouTube is testing longer ad breaks that appear in the middle of content on its app for connected TVs. The company is also exploring a new ad countdown timer.
Brace for Longer YouTube Ad Breaks When Watching on a TV
Dec 14, 2023 · YouTube is rolling out longer ad breaks for TV viewers, months after it began implementing 30-second unskippable ads. But in return, the service promises it’ll show fewer …
YouTube adding longer ad breaks for TV viewers, removing some ... - ZDNET
Things are changing when it comes to YouTube advertisements, both for viewers and for creators. If you watch a YouTube video over the next few weeks, you may notice longer ad breaks. …
YouTube testing 'fewer, longer ad breaks' on TV - 9to5Google
Sep 6, 2023 · On the big screen, YouTube is “evaluating new options,” like “fewer, longer ad breaks,” when watching long-form content on television. The goal is to “minimize average …
YouTube is testing fewer, longer ad breaks on its TV apps - Engadget
Sep 6, 2023 · YouTube is testing a different approach to ads on smart TVs, as well as its apps on connected devices like Apple TV and game consoles. The platform is experimenting with …
YouTube is testing fewer ad breaks on TV, but there's bad news
Sep 7, 2023 · YouTube is testing longer but fewer ad breaks on smart TVs and connected TV experiences, in line with how viewers watch content on these platforms. The company is also …
YouTube cuts down ad interruptions on TV - Android Police
Dec 14, 2023 · YouTube will be reducing the number of ads on TV apps, but the ad breaks will be longer, creating a more traditional commercial break experience.
YouTube is testing longer but fewer ads on TV - TechCrunch
Sep 7, 2023 · Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for …
Fewer ad breaks and more user engagement on YouTube …
Aug 14, 2024 · With the expansion of fewer, longer ad breaks on CTV, YouTube streamers can experience 50% longer viewing sessions before their next ad break. 2 Viewers on connected …