Everything You Need to Know About Generational Beauty Trends …
Feb 2, 2024 · Millennials experienced the rise in popularity of some of the biggest brands of the 2000s and 2010s, including the likes of E.l.f., Covergirl, Maybelline, Tarte, Morphe, and Pixi Beauty.
Navigating beauty trends across generations: A glimpse into our …
Oct 10, 2024 · Millennials and Gen X lead in online beauty purchases. Millennials top the charts with the highest order frequency and annual online spending, reaching an impressive $16.7B in the 2023 to 2024 period—a significant +13.3% increase from the previous year.
Generational Trends Shaping the Beauty Industry in 2025 - Circana
4 days ago · Discover how Gen Alpha, Millennials, Gen X, and Boomers are influencing the beauty industry. Explore consumer behavior, spending shifts, and the growing focus on “feeling good” in beauty trends for 2025, driving innovation and resilience across the sector.
How Gen Z is changing beauty - Vogue Business
Jul 2, 2021 · From DIY fashion and gender-neutral jewellery to shopping on TikTok, many current fashion and retail trends are being driven by Gen Z. That same generation is also driving innovation in beauty, from product categories to marketing — as well as more fundamental ways of thinking about beauty.
Millennial Beauty: “Out With the Old, In With the New”
Apr 18, 2024 · Millennials have been instrumental in driving a beauty revolution that celebrates inclusivity and diversity, challenging the narrow, often exclusionary beauty standards of the past. Through vibrant and vocal campaigns, this generation has pushed the beauty industry towards a more inclusive and representative approach.
Millennials and Gen Z Generational Beauty Trends: NielsenIQ
Sep 21, 2021 · Millennials have the highest penetration for online beauty and personal care (77% of households), but Gen Z isn’t far behind, with 76% penetration. Millennials also have the highest order frequency rate and annual spend online.
The Face of Modern Beauty: Gen Z & Millennials | Mediatropy Blog
Gen Zs consider beauty a way to express oneself; hence, they want to associate with brands that are also genuine and can empower them in their creative expression. Gen Z and millennials share powerful sentiments toward ‘clean beauty’, diversity, positive messaging, and more.
Gen Z & Millennials redefining beauty customer journey - Arbelle
Dec 11, 2024 · The modern beauty customer journey begins where Gen Z and Millennials spend most of their time: online. With 35% of Gen Z spending over four hours a day on social media , platforms like TikTok, Instagram, and YouTube are critical for beauty product discovery.
How Different Generations Are Influencing Beauty Sales
4 days ago · The beauty industry’s resilience continues to shine. Among CPG and prestige retailers in the U.S., beauty outperformed total store sales across the remaining industries in 2024 – and in many cases drove stronger total store growth – showcasing that when beauty performs well, other industries rise. ... Millennials continue to drive shifts ...
The Clean Beauty Trend Among Millennial and Generation Z …
May 27, 2024 · This study aimed to assess the impact and awareness level of clean beauty among Millennial and Gen Z cosmetic consumers, discover the essential clean beauty attributes according to Millennial and Gen Z consumers, and provide a new scoring method for assessing the safety, ethicality, and sustainability of clean beauty products.