Advertising Management, 5e : BATRA: Amazon.in: Books
The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making and control.
- Reviews: 23
- Author: BATRA
Advertising Management - Rajeev Batra, John G. Myers, David A.
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and...
Advertising management by Rajeev Batra - Open Library
Nov 29, 2019 · Advertising management by Rajeev Batra, 1996, Prentice-Hall International edition, in English - 5th ed. / Rajeev Batra, John G. Myers, David A. Aaker.
Advertising Management - Rajeev Batra, John G. Myers, David A.
The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. Appropriate for courses in...
Advertising Management (5th Edition) Subsequent Edition
Dec 12, 1995 · Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions in the order in which they must be made involved in the development and execution of an advertising campaign.
- Reviews: 24
- Author: Rajeev Batra, John G. Myers, David A. Aaker
Advertising management : Aaker, David A : Free Download, …
Sep 26, 2011 · Advertising management by Aaker, David A; Batra, Rajeev; Myers, John G., 1933-Publication date 1992 Topics Advertising Publisher Englewood Cliffs, N.J. : Prentice Hall Collection internetarchivebooks; printdisabled; inlibrary Contributor Internet Archive Language English Item Size 739.7M
Advertising Management: 5th (Fifth) Edition - amazon.com
Spanning advertising management, communication, production and *, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign.
- Reviews: 24
- Author: David A. Aaker
Advertising Management (5th Edition) by Rajeev Batra - Goodreads
Dec 12, 1995 · Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign.
Advertising Management (5th Edition) - BookFinder.com
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign.
ISBN 0133057151 - Advertising Management 5th Edition
Find 0133057151 Advertising Management 5th Edition by Batra et al at over 30 bookstores. Buy, rent or sell.