Apr 21, 2008 · Mobil logo sketch, Tom Geismar, 1964. Ivan Chermayeff and Tom Geismar met as students at Yale in the mid 1950s. They were doing research for papers on typeface design.

Mar 16, 2017 · Sketches that formed the firm’s well-known logos. In 1957, Robert Brownjohn, Ivan Chermayeff, and Tom Geismar formed Brownjohn Chermayeff & Geismar, with an office in one room on West 56th Street, NYC.

Nov 25, 2009 · Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, he is one of the most highly acclaimed designers in the profession. He kindly took time to answer reader-submitted questions on logos, design clients, and his professional background.

A big-time player in the identity and branding world, Chermayeff and Geismar have been in business since 1958. They have designed logos for international corporations including Chase Bank, National Geographic, Merck, Mobil, PanAm, PBS and many others.

Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, Tom Geismar is one of the most highly-acclaimed designers in the profession. David Airey, author of <em>Logo Design Love</em> interviews Tom about his design work.

Dec 21, 2017 · Along with Massimo Vignelli, Paul Rand, and Saul Bass, Ivan Chermayeff and Tom Geismar were responsible for shifting the importance of graphic design (and design in general) from a “commercial art” to a business tool in the 1960s.

Feb 13, 2018 · A founding partner of Chermayeff & Geismar & Haviv, Tom Geismar has created logos for numerous famous companies and institutions, including: Xerox, Univision, National Geographic, Mobil Oil, Princeton University Press, the United Nations Development Programme.

His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim. Tom has also had major responsibility for many of the firm’s …

Jan 13, 2018 · After a few years of designing record albums, company magazines and packaging lines, the watershed moment came in 1960 when David Rockefeller asked Chermayeff and Geismar to create a new logo for Chase Bank, then the second largest bank in America.

Nov 24, 2022 · What does it take to design a symbol that lasts for 60 years, and should all designers go back to the drawing board? CR catches up with esteemed graphic designer and logo legend Tom Geismar