Apr 16, 2024 · Why did Zara change its logo? Zara changed its logo in 2019 to remain competitive among modern brands. The fact that the logo redesign was commissioned by the agency Baron & Baron, which developed the visual style for Dior, Burberry, and other luxury brands, indicates the company’s desire to move into the category of elite fashion houses and ...

Jan 19, 2025 · Find out the history and evolution behind the Zara logo, its symbolic representation, and how it illustrates the global clothes brand.

May 2, 2023 · The Zara logo had humble beginnings but evolved into the powerful wordmark it is today. Read about the brand's evolution throughout history.

Jan 31, 2019 · While luxury brands are opting for a minimal logo design, Zara chooses to walk on a different path. The Spanish fast-fashion house has come up with a new logo ditching its popular spaced-out look. The brand, instead, goes for bold, curvaceous and overlapping letters.

Jan 29, 2019 · Zara’s new logo is already proving particularly controversial, with fans and detractors weighing in on Twitter with their own arguments about the type design.

Oct 22, 2024 · What is Zara brand image? Zara´s reflection is about style, individualism and assurance. This refers to the reflection of the consumer of which the brand is the source of identification while Zara´s self-image is confident, trendy and unique. This is the way consumers should think about the brand.

Dec 16, 2021 · The Zara logotype is a perfect example of a simple yet booming brand identity. The current wordmark features a custom typeface with tall narrowed letters entwined on their bottom parts, and the leg of the letter “R” curled and a little elongated.

Gone is the minimalist, well-spaced logo of the past, which has been replaced by four letters that are allsmushedtogether in the company's newly unveiled design. It's a little too close for...

Jan 30, 2019 · Earlier this week, Zara updated its social media and website with a new cosier, curvier logo designed by Baron & Baron agency. This particular typography was first used in Harper's Bazaar in the...

Feb 5, 2019 · It might seem like a bold move for Zara to attempt to reenvision itself as a premium brand. But given rising public awareness about the questionable ethics of fast fashion, the company might be over-hauling its image at just the right time.