Being customer first means a business puts the customer at the center of organizational decision-making instead of purely focusing on products or services. This involves seeking ways to consistently deliver a positive customer experience by designing and delivering with the consumer in mind.

A customer-first culture means a company puts their customer base at the center of every decision—from product design to initiatives, marketing campaigns and support. With a customer-first approach, every product, service, conversation, campaign, and interaction is designed around what the customer wants.

At its core, customer-first means that businesses should focus on providing a great customer experience, i.e., putting the customer’s needs and wants at the top of the list. Of course, this isn’t always easy to do, but it’s important to remember that happy customers are the key to a successful business.