The ‘Beautiful’ Game: The Impact of the Beauty Industry in Women’s Sports
Mar 7, 2024 · For some, the growing influence of the beauty industry in women’s sports poses a concern. Some worry about the message being sent to young fans: even in sport women still have to be beautiful. While there is logic in the worry, the counter is just as valid.
Maybelline to Become Inaugural Title Sponsor of the Women's …
1 day ago · NEW YORK, Jan. 23, 2025 /PRNewswire/ -- The Women's Lacrosse League (WLL) and Maybelline New York today announced a groundbreaking partnership, with the global leader in cosmetics to be the title ...
Beauty Brands Are Advertising at Sporting Events More Than Ever
Apr 3, 2024 · Brands like e.l.f., Charlotte Tilbury, CeraVe, and La Roche-Posay are showing up and cashing in at sports-adjacent events. Brands like Glossier have gone as far as to partner with women's leagues. Ahead, we explore why the intersection of sports and beauty is …
Beauty brands continue to tap into female athletics
Jan 23, 2024 · Brands across hair care, makeup and skin care are increasingly tapping into the professional and collegiate female athlete pools as a "means to further their reach, representation and -- importantly -- storytelling," according to Noor Lobad of WOMEN’S WEAR DAILY.
A wave of female sports stars are becoming the new faces of beauty …
Apr 28, 2023 · Famed for redefining the beauty industry with its custom-fit skincare routines, previous partnerships have taken place with actress Emilia Clarke and singer Melissa Barrera. However, in a move...
Arsenal’s Lotte Wubben-Moy is tackling body image in women’s sports
Jan 17, 2025 · Over 20 years later, the landscape of women’s football has changed quite dramatically. The Women’s Super League includes 12 professional teams across the country which are beginning to regularly sell out the “men’s” stadiums, while over 17 million people tuned in to watch the Lionesses win the Euros final in 2022. But when it comes to ...
Home - Just Women's Sports
2 days ago · Women’s sports news, scores, schedules and coverage for the USWNT, NWSL, WNBA, NCAA Basketball, WTA and more.
Billie Jean King: ‘Sports Helps Women to Love and Trust
Jan 15, 2025 · Each tennis ball represents a little-known statistic about women's representation in the workplace—the subject of Billie Jean King Enterprises and Elf Beauty's latest campaign, which calls on ...
Why beauty brands need to bet big on the Olympics
Jul 5, 2024 · A beauty brand’s future in sports directly correlates with the increasing visibility and representation of female athletes because they attract new and younger audiences. In Lefty’s Sports as the Next Marketing Frontier report, female athletes’ engagement rates surpassed those of males by 14.3 per cent based on likes, comments and ...
Op-Ed | How Female Athletes Are Shaping the Future of Business
Jan 14, 2025 · As the dynamics within the sports world shift, so too is the surrounding business ecosystem. Female athletes are forging more relationships with brands, and new companies are investing across the women’s sports landscape. This is, unequivocally, a positive development for female athletes, brands and consumers alike.