Inma1d
Mediahuis Noord creates a newsroom culture that prioritises user needs
Alwin Wubs, newsroom analyst for Mediahuis Noord, shares during the recent INMA Newsroom Transformation Town Hall how the ...
Inma1d
AI agents will lead to significant internal change for publishers
Many business leaders are thinking about the impact of AI on humans as we head into 2025. “This is the year of AI utility,” ...
Inma2d
Media companies are building relevance with young audience through short-term video
Short videos are not just a trend. They are a powerful tool for building relationships, extending reach, and sustaining relevance — especially among readers in the 18-34 age range.
Inma2d
2024 taught the industry 4 key learnings about newsroom transformation
In 2024, INMA changed the name of its Newsroom Initiative to Newsroom Transformation Initiative, and during Monday’s Town ...
Inma2d
Ippen Digital app platform drives loyalty and engagement
How can local news publishers strengthen reader loyalty and engagement in a time of digital overload and news fatigue? At ...
Inma3d
Per-subscriber personalisation reaches individuals based on specific interests
Per-subscriber personalisation accounts for the interests of each subscriber individually, similar to what Netflix and ...
Inma3d
Newsroom leaders should consider these 7 predictions for 2025
According to the INMA Newsroom Transformation Initiative advisory council, newsroom teams should focus on differentiating, ...
Inma3d
Stampen Media increases programmatic revenue by US$4 million in 5 years
The implementation of header bidding was particularly pivotal in Stampen Media’s success, but it was not the only factor.
Inma4d
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Total access to all INMA reports on just-in-time topics, trends, and case studies ...