PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

There’s a bunch of woo-woo flooding TikTok, and no matter how many influencers try to say otherwise, the best pheromone ...

Pheromone perfumes have gained popularity for their ability to subtly amplify a woman’s natural appeal. Per Business Insider, ...

Essentially that’s why, despite my burgeoning perfume shelf, I have a few that stay on rotation, namely Phlur Missing Person, Le Labo Thé Noir and Glossier You. My wardrobe smells like a ...

“I would sit on her bed watching the whole getting-ready process,” she recalls. “It was the ’80s, so my mum was always wearing big, powerful fragrances that seemed so very glamorous to me.” The fumes ...

Products are independently selected by our editors. We may earn an affiliate commission from links. French women have long been a favorite fashion and beauty reference. Especially in the world of ...

A beauty enthusiast claims to have found the perfect solution for those who want to enjoy high-end perfumes without the hefty price tag. Debbie, who shares her budget-friendly finds on TikTok as @ ...

High street fashion giant Next has launched wallet-friendly perfumes which are causing a buzz among shoppers who say the fragrances closely mimic high-end designer brands and offer lasting scent ...

In need of some last-minute Christmas shopping ideas? Perfume is often a top choice on many of our festive lists, but it can be tricky to choose the right scent. If you're unsure what to buy ...