Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual ...

Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020 ...

Gary Drenik: Marketing and advertising rely on the ability to exchange data, but there are forces at play – third-party cookie deprecation ... for data and identity, impacted marketers' ability ...

Marketing and advertising are experiencing an unprecedented era of transformation. Multiple market factors are at play: the potential deprecation of third-party cookies ... The AI Overview feature's ...