Nike is the world’s largest sportswear brand but the company has struggled this year. Can Nike’s new CEO Elliot Hill turn ...
From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.
Nike CEO Elliott Hill outlines his plan to rejuvenate the iconic brand. His approach offers valuable lessons for CEOs leading ...
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For 40th Anniversary, Michael Jordan’s True Origin Story Behind the Iconic Shoes’ Controversy RevealedA rookie-year deal between Michael Jordan and Nike couldn't have anticipated the business heights they would reach today. The ...
Whether remixed by a superstar musician or reimagined by an influential fashion label, countless captivating collaborations ...
Revenue beat the estimate by 2% for the quarter, while EPS beat it’s consensus estimate by 24% (and operating income beat by 57%), as revenue fell 9% y-o-y (constant currency based), operating income ...
A walk down advertising memory lane with Apple, Chevy, Adidas, Supercell, Cerave, Liquid Death, Yeti, and more.
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Michael Jordan once jokingly threatened Nike CEO over brand expansion idea: “If our revenue goes back, I’m gonna stuff that shoe up your rear”Former Nike CEO Elliott Hill says Michael Jordan threatened to ‘stuff his size 13 shoe up his rear’ if their Jordan Brand ...
Former Oregon signee Dallas Wilson, a five-star receiver from Tampa, is getting the full-court press from Florida.
FC Barcelona held a general assembly with all the club members today to secure the approval for the club’s new contract with ...
A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...
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