Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting ...

Overall, executives said they expect stability in the market and are hoping to move past the slowdown in ad spending in ...

Americans stock up on chips and dip and hunker down in front of the TV to watch the biggest event in advertising — the Super ...

Advertising agencies handle everything from market research to media buying, ensuring ads hit the right audience. Creative teams in agencies are responsible for crafting engaging stories and visuals ...

In a strategic effort to enhance monetization opportunities within the Telegram ecosystem, TON has been working with Adsgram, ...

That’s why you need to pull out all the stops for your digital presence and show off your strengths to prospects. For instance, if you plan to offer graphic design services for client ad campaigns, ...

We have updated recommendations for ad blockers and ... encrypts all the traffic on your device and gives you far more options than a browser extension. If you need a VPN, we suggest installing ...

Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count.

The value proposition of streaming may once have been ad-free experiences. However, today’s media companies seek to have as many viable revenue sources as ...

The NBA is experimenting with a new style of play for the 2024-25 All-Star Game in response to a decline in viewership in recent years. A perceived lack of competition has been a major point of ...