In a move to capitalize on the uncertainty surrounding TikTok, X has introduced a new tab specifically for vertical videos. While X already offered short-form videos accessible through scrolling the feed, the new tab consolidates them into a central location.

The US-based social media platforms have introduced new feeds to help users discover and watch vertical videos.

An immersive new home for videos is rolling out to users in the U.S. today. X made this announcement on Sunday, unveiling a dedicated vertical video feed as part of its strategy to compete with ByteDance apps like TikTok and Lemon8.

We had to get in on the video action too — Bluesky now has custom feeds for video! Like any other feed, you can choose to pin these or not. Bluesky is yours to customize.” Vertical video works just like every other social media site,