Hard seltzers are a refreshing beverage, but sometimes it isn't clear about what type of alcohol is in brands like Truly, ...

So, they came up with a hard seltzer brand that was fashioned after ... it is a whole system for drinking,” Sievers says. “System truly represents what we are doing. Primer was a great name, ...

The hard seltzer movement is strong. Although companies like White Claw and Truly have been around since 2016, the hard seltzer craze really took off with the help of social media in 2018.