Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...

At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC ...

In a sweeping conversation at CES 2025, the tech exec opined marketing AI products, using data effectively, tech regulation ...

Warner Bros. Discovery senior vice president, marketing (APAC) Daniel Tan (pictured) has stepped down. His last day will be ...

Lexio Digital introduces Meta Funnel Hacker, a free tool to streamline ad research on Meta platforms for businesses and marketers. MILW ...

Amazon Ads' new SQL Generator helps advertisers develop insights using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels.

Making Science (BME Growth: MAKS), a technology and digital marketing consultancy specializing in e-commerce and digital ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience ...

Use these ChatGPT prompts to set up a winning content system, funnelling potential customers right through to a sale. You’ll ...

As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while ...

Vedant Deshpande, a thought leader in business growth and marketing strategy, emphasizes the transformative power of aligning ...

Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. The post The ...