Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...

There have been instances of viral recipe content on social media resulting in significant sales impact for the CPGs.

At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC ...

In a sweeping conversation at CES 2025, the tech exec opined marketing AI products, using data effectively, tech regulation ...

Warner Bros. Discovery senior vice president, marketing (APAC) Daniel Tan (pictured) has stepped down. His last day will be ...

If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion in “agentic AI” — AI agents ...

Lexio Digital introduces Meta Funnel Hacker, a free tool to streamline ad research on Meta platforms for businesses and marketers. MILW ...

Amazon Ads' new SQL Generator helps advertisers develop insights using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels.

As digital marketing has evolved over the last couple of decades, companies have used affiliate marketing to drive traffic to their websites and generate sales. This article will explore how affiliate ...

Later, an influencer marketing and social media management firm, is acquiring social influencer app Mavely for $250 million.

Making Science (BME Growth: MAKS), a technology and digital marketing consultancy specializing in e-commerce and digital ...

The acquisition unites one of the largest patient platforms with a programmatic-buying solution, allowing pharma brands to ...