The men's beard and hair dye brand, co-founded by Fat Joe, has helped transform the rapper-turned-podcaster's look.

Chertow had no idea at the time that would be his final haircut. For the past five decades ... He bought Rasta hats, which are often red, gold, black and green and represent pride in Rastafarianis ...

then sings "Low taper fade, the meme is massive," over the song "Scissorhands," which is most closely associated with the "Locked in Alien" meme, garnering over 800,000 views in six days. "Low taper ...

I was that kid who read “X-Men” comics, dated outside my race and ... Those early experiences of existing between worlds ― not Black enough for some spaces, too Black for others ― prepared ...