Brian Lesser makes his first changes to GroupM’s global agency structure, including new chief client officer and chief ...

The digital landscape is evolving continuously at a fast pace and small businesses need to catch up with the large ...

Podding is a team-based organizational structure in which companies break down their workforce into smaller, cross-functional ...

Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just ...

Audiencerate, an innovative technology company, leader in the development of advanced solutions for digital marketing (MarTech) and online advertising ...

Good morning, Boston. Here are the five things you need to know in local business news to start your busy Tuesday after Martin Luther King Jr. weekend.

Brands have long known the value of smaller creators—those with more intimate, engaged audiences. Recent Study from Harvard ...