The CMO’s role has evolved from a creative steward of the brand to a strategic leader driving measurable business impact. By ...

There is still a place for traditional marketing in modern society since all businesses are unique, and advertising products and services.

For businesses, zeroing in on generalists could mean more agile and adaptable teams, but it may also present challenges in ...

Following similar actions by Amazon, McDonald’s, Walmart and Ford, Meta’s decision to dismantle its DEI initiatives is a ...

Smartsheet research shows AI can boost productivity, with marketing and creative professionals saving over nine hours per week on average. Most (84%) save about five or more hours weekly using AI, ...

Felicia Vaught has been named director of communications and Abby Morris director of marketing at Missouri Southern State ...

Katy Grobe is the new marketing specialist for the Greater Fort Dodge Growth Alliance. In that role she will manage the communications and image of the Growth Alliance through all forms of media. She ...

Breaking into the market with a new product requires a delicate balance of strategy, creativity, and flawless execution. Few ...

With over 15 years of experience in luxury marketing, Chawla is set to lead John Jacobs' marketing strategy as the brand’s ...

Sumit Chawla has been elevated to the role of Assistant Vice President (AVP) of Marketing at John Jacobs. He joined the ...