Headlines,Barclays Modifies Price Target for Procter & Gamble,Procter & Gamble Reports Quarterly Earnings Exceeding Estimates ...

Skyrizi had an estimated national TV ad spend of $367.7 million — the highest ad spend of any brand in the top 10.

Kroger, Albertsons could turn to ad business as mega merger falls through, analysts say Procter & Gamble has overhauled its supply chain for the tiny, extra-thin strips of stainless steel in its ...

Vicks once again achieved the top monthly spot for TV impressions, while iSpot noted that pharma brands generated more year-over-year returns from sports and news cables compared to 2023.

Procter & Gamble shows strong physical expansion and AI integration, indicating long-term growth potential. Click here to find out why I rate PG stock a Hold.

LPK, once a global branding powerhouse with offices on three continents, has been acquired by a private equity firm and will ...

MUMBAI: The Advertising Agencies Association of India (AAAI) presented its prestigious Lifetime Achievement Award to Madison Media & OOH group CEO Vikram Sakhuja, on 10 January at a glittering ...

The shot clock is on for broadcasters to provide mass reach with one-to-one precision, and it’s an achievable goal. Here’s how to do it. The post How To Make Broadcast TV A Precision Marketing Product ...

Shares of Procter & Gamble and Honeywell are trading lower Monday afternoon, dragging the Dow Jones Industrial Average into negative territory.

Shares of Procter & Gamble and Honeywell are trading lower Monday afternoon, dragging the Dow Jones Industrial Average into negative territory. Supported by world-class markets data from Dow Jones ...

A memo to advertisers published by TikTok Sunday warned of limitations to live campaigns, although TikTok reinforced its ...