Headlines,Barclays Modifies Price Target for Procter & Gamble,Procter & Gamble Reports Quarterly Earnings Exceeding Estimates ...

Skyrizi had an estimated national TV ad spend of $367.7 million — the highest ad spend of any brand in the top 10.

Kroger, Albertsons could turn to ad business as mega merger falls through, analysts say Procter & Gamble has overhauled its supply chain for the tiny, extra-thin strips of stainless steel in its ...

Vicks once again achieved the top monthly spot for TV impressions, while iSpot noted that pharma brands generated more year-over-year returns from sports and news cables compared to 2023.

The shot clock is on for broadcasters to provide mass reach with one-to-one precision, and it’s an achievable goal. Here’s how to do it. The post How To Make Broadcast TV A Precision Marketing Product ...

A memo to advertisers published by TikTok Sunday warned of limitations to live campaigns, although TikTok reinforced its ...

Markets had a strong session on the first full day of President Trump’s second administration. With much to sift through, what with extensive executive orders being passed, the general belief remains ...

Will the merged Leo become bigger than Publicis WW and Leo Burnett, will consolidation help Publicis Groupe outpace ...

In a frank memoir, George Johnson tells how he took Johnson Products public, hosted Martin Luther King, got Jesse Jackson up ...

Is the industry divided about the Publicis WW and Leo Burnett merger in the Indian context, as it were for WT & VML or ...

In this interview, as Vikram Sakhuja reflects on his journey, he recalls receiving his first paycheck. He reveals that he ...

Procter & Gamble (PG) faces challenges with foreign exchange rates & cyberattack impact ahead of Q2 earnings.