Persuasion, as defined by Psychology Today, refers to people's influence on one ... Or if a company isn't sure which supplier to go through, having marketing materials that suggest social proof and ...

She has examined persuasion in a variety of contexts ... a Fellow of the International Communication Association and the Society for Personality and Social Psychology, and her work has received the ...

persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlie consumer consumption. To answer these questions, Dr. Rucker draws ...