Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting ...

View the full release here: "Today’s marketing and creative teams often struggle to provide tangible evidence of their strategic value and business impact,” said John Newall, SVP, Marketing, ...

Adhering to a process ultimately takes away your ability as a creative to surprise clients with your work. Typically, the ...

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

The list below is not an endorsement. Its intention is to highlight the agencies that were shortlisted for the performance ...

On January 16, 2025, at 2 pm, join us for an exclusive live webinar, How Performance Marketing + Brand Fuels Traffic Growth And Conversions. Mordy Oberstein of Unity and SEJ’s Editor-in-Chief ...

offers and other direct marketing to opted in subscribers. However, rather than just sending emails it also comes with built-in analytics so you can gauge the performance of email campaigns.

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key ...