OCBC launches tokenized bonds in Singapore for corporate accredited investors, offering flexibility and same-day settlements. Oversea-Chinese Banking Corporation (OCBC) has launched tokenized bonds ...

(Bloomberg) — Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the computer maker to spur demand. Decades-old product ...

Dell just shared a massive announcement in the form of a fresh rebranding. But this change isn’t limited to just a few models, rather, the brand’s entire lineup of laptops is getting revamped.

Patients will get a first look at the rebranding of five Birmingham area hospitals Tuesday. The hospitals were part of a mammoth $910 million deal last year, when Tenet Healthcare Corp. sold its ...

First, Mark Zuckerberg dropped the “the” from Facebook (it’s cleaner) and we said nothing—partly because he was a college student and most of the world didn’t know about the social ...

The British Museum is reportedly planning a "rebrand" alongside its newly renovated building, stoking fears that the iconic institution will "go woke". You might not think of a museum as having a ...

Rebranding efforts from major organizations can take a lot of resources and focus group meetings to create something new, but it seems Dell decided against that route altogether. Announced on ...

This project has been selected in the Design – Brand Identity category in The Annual 2019, CR’s award scheme celebrating the best in commercial creativity If the company you work for sends out ...

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To secure stakeholder buy-in during a rebranding process, start by clearly articulating the vision, goals, and necessity of the rebrand. Present data-driven insights, such as market trends or ...