Shares in Puma dropped 15% as the market opened on Thursday after the German sportswear brand reported lower than expected ...

Should Hoka break through in the marathon, a stage dominated by Nike and Adidas, a shoe like the Cielo X1 2.0 will be the ...

Puma shares slid more than 18% on Thursday after the German sportswear brand reported lower than expected fourth-quarter ...

Should Hoka eventually break through at a Major marathon, a stage overwhelmingly dominated by the likes of Nike and Adidas, it will likely happen because of shoes like Cielo X1 2.0 — the newly ...

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

Puma shares fell 18 per cent after reporting lower-than-expected Q4 sales and a dip in annual profit, raising concerns about ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

Skechers Went After the Customers Nike Didn’t. It Paid Off. Skechers thrives on retirees seeking comfort and families looking for something affordable for their children. - The NBA’s 2023 most ...

We will deliver bold, creative marketing that leverages our athletes in sport moments and drive the ground game authentically in neighborhoods. To do that, we're going to be much more intentional ...

One shoe has dropped ... Hill will organize Nike into “fields of play" around basketball, football and soccer, with common divisions between men’s and women’s products within these.