2025 holds an exciting promise as both the Indian and global jewellery markets are evolving rapidly. From lab-grown diamonds to focusing on personalization that tells a story, consumers today are more ...

De Beers' 1947 slogan, “A diamond is forever", revolutionized the industry. The ad campaign established diamonds as the most romantic purchase, and the status is still paying off. However ...

Free Fire is a popular battle royale game with millions of active players. Diamonds, the in-game currency, allow users to buy weapon skins, characters, and special items. Many players look for ways to ...

For the occasion, Swift turned to her jewelry box to adorn herself with diamonds as part of her sparkly but subdued outfit. The main star of the show was of course Swift's long black Simkhai ...

Selling De Beers, the biggest transaction ever attempted in the diamond industry, just got a little harder with news that it is sitting on a $2 billion stockpile of unsold gems. The De Beers ...

De Beers Group has amassed its biggest stockpile of diamonds since the 2008 financial crisis, laying bare the group’s challenge in reviving demand for jewels long seen as the pinnacle of luxury.