That turned out to be key in the newly announced rebrand of the NBA’s Los Angeles Clippers, who are just months away from moving into their new $2 billion arena, the Intuit Dome. On Monday ...

This week in branding news, Cheerios bulked up, Orangetheory dialed back its intense look, and the NBA took a risky shot with a recreation of its iconic “Jingle Hoops” ad. Here’s everything you need ...

Jaguar's rebrand has been controversial — but its rollout might also be a genius move. Advertising veterans told Business Insider the strategy could help mark a new era for the brand.

The home of the White Sox has officially been rebranded as Rate Field following a name change by the company that holds the ...

The league has gone out of its way for two decades now to assert a commitment to Las Vegas, ever since the start of the ...