In a marketplace flooded with choices, failing to hold your audience’s interest means leaving revenue on the table. Customer engagement is all about building ...

AI isn't inherently good or bad; its value depends entirely on how it's used. For financial institutions, this means shifting ...

Explore three strategies from Microsoft for improving identity and access management to take a more proactive approach to ...

Understand how learnings from your customer service team can connect to paid media strategies and why you should highlight ...

E-commerce in 2025 will face significant challenges, from ongoing supply chain disruptions and increasingly sophisticated cyberattacks to intensifying competition for customer trust and loyalty. At ...

Measurable plans and client-first tactics: follow these five strategies to create a winning sales strategy for 2025.

SP: Marketing teams will undergo changes due to evolving skills. Leaders must become AI-native, much like the shift to becoming digital-native 15 years ago. The ability to pivot, learn new skills, and ...

Market research lies at the basis of any company’s success. It offers the best means to connect the business to its target ...

While marketing traditionally owns customer experience, today's CX challenges demand involvement from operations, finance, HR ...

Since the Great Resignation, employees are today more detached based on Gallup research. These are four actions for leaders ...