“It’s sometimes very important to support a specific project for communication,” admits Sascha Moeri, Carl F Bucherer’s chief executive. “But we also need to give Guy the liberty [to use ...
“Since I took over in 2010, we stopped men’s or women’s collections and just had a watch collection,” says Sascha Moeri, the Lucerne brand’s chief executive. “We sold 6,000 timepieces ...
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