Almost exactly a year before it bought 90.5% in Direct to Consumer (D2C) brand Minimalist, Hindustan Unilever Limited (HUL), India’s largest FMCG company, talked about the status of its own ...

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Consumer goods giant Hindustan Unilever is in advanced talks to acquire 4-year-old direct-to-consumer startup Minimalist for up to $350 million, according to two people familiar with the matter.

(Image/Reuters) FMCG major Hindustan Unilever is understood to be in talks to acquire direct-to-consumer beauty startup Minimalist in a deal valued at about Rs 3,000 crore or $350 million.

Hindustan Unilever Limited (HUL) is in talks to acquire the direct-to-consumer brand Minimalist. The Fast-Moving Consumer Goods(FMCG) maker could acquire the D2C brand at ₹3,000 crore.

FMCG major Hindustan Unilever Limited (HUL) is nearing a deal to acquire Peak XV Partners-backed Minimalist, a Jaipur-based skincare startup, in a Rs 3,000 crore ($350 million) deal, people ...

Minimalist reported revenue of ₹350 crore in FY24. Hindustan Unilever Limited (HUL) may acquire Jaipur-based skincare brand Minimalist, backed by Peak XV Partners, in a ₹3,000 crore ($350 ...

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