MUMBAI: It’s been some journey for Komal Kakkar. She began her career in 2008 as a PR executive in the Grasshoppers after ...

A beauty startup in India is under fire for a marketing initiative gone awry. Following an internal wellness survey, ...

Karthik Srinivasan, a branding and communications consultant, told BBC News there is no place for lies in advertising. "Exaggeration is an accepted and successful advertising strategy, where a ...

An already-vicious ethics battle between Fox Corp’s streaming subsidiary Tubi and mass arbitration pioneer Keller Postman ...

Transit agencies are doubling down on enforcement to create a safer environment for transit workers while providing a better ...

Eight former Google employees who were laid off tell Business Insider how they found their footing in the aftermath of the ...

More conversation is needed before the City Council can decide to accept or reject ownership of the Berkshire Carousel. On ...

Good morning, tech fam; here are some quick tech updates for you to catch on to! What’s New Today: Apple Surprises with AI ...

The share of young married individuals continued to shrink to 30.61 percent last year, from 44.45 percent recorded a decade ...

This article explores the top 10 reasons why mass communication matters in your personal and professional life.

Before diving into the future of B2B GTM strategy, let's look at the waves of B2B marketing since 2000. Mass market inbound-driven marketing was spurred by the changing content consumption ...