As we approach 2025, I gathered insight from marketers about the changes they anticipate. The executives provide insight on ...

In the context of social marketing and addiction prevention, TPB suggests that the success of a behavior is influenced not only by attitudes, subjective norms, and perceived behavioral control but ...

As brands seek to effectively reach target audiences, commerce media has emerged as a pivotal approach for driving sales and ...

The global Artificial Intelligence (AI) in Marketing market, valued at approximately USD 12.64 billion in 2022, is projected to grow at a robust CAGR of over 26.6% during the forecast period from 2023 ...

Creator Economy Market size is expected to reach USD 1,487 billion by 2034, projected at a CAGR of 26.4% during forecast ...

The India Part time Professional MBA market value was US$ $$ billion in 2022. The India Part time Professional MBA market value is forecast to reach US$ $$ billion by 2032, growing at a compound ...

Objectives To understand (1) healthcare professionals’ (HCPs) perceptions and experiences of commercial milk formula (CMF) ...

The global AI in oncology market, valued at US$1.92 billion in 2023, is forecasted to grow at a robust CAGR of 29.4%, ...

(NASDAQ: BLIN), a provider of AI-driven marketing technology, has announced a new Smart Response feature for HawkSearch that analyzes PDF content and delivers specific answers to user queries. The ...

Marketers should watch how consumer and industry trends will further evolve from the past year. The first consumer devices ...

The explosion of data has raised the stakes for marketers. Customers now expect campaigns tailored to their needs, and businesses can no longer afford to operate on guesswork. AI-powered marketing ...

Emerging technologies, particularly artificial intelligence, and shifting consumer expectations mean that marketers must adapt.