Key Takeaways. AI-driven consumer predictions outperform historical methods, improving accuracy with real-time behavioral data. Machine Learning creates hyper-personalization, ana ...

Discover the benefits of social CRM and how it enhances customer relationships. Learn how crm software can improve social media strategy.

Data analytics enables small businesses to identify patterns, estimate demand, and make better decisions. Also, it turns common company data into clear insights ...

In a world where one in five dollars coming into the industry is digital revenue, what sets radio’s top digital sales professionals apart?

Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

Marketers have an incredible opportunity to stand out by taking advantage of innovative, AI-powered solutions.

The brand’s head of marketing tells afaqs! how the paints company marketed itself amidst new challenges within the category.

Wimbledon’s bold move to post 1,000 times in 30 days demonstrates a significant shift in social media strategy. This approach ...

Introduction The holiday season is now but approaching with lots of glee and gaming companies worldwide are warming up to get ...

Bako Sweet® is thrilled to announce the promotion of Susan Noritake to Vice President of Sales and Marketing.  Susan joined ...