It will be more natural, more customer-centric and friction-free. And it breaks with the traditional notion that marketers can reach their customers only in linear stages. The funnel—a cornerstone of ...

marketers should model the entire customer lifecycle in terms of a "Bow Tie" Funnel" to optimize for and sustain revenue growth. The Bow Tie methodology—essentially an infinity loop for marketing ...

Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach. The post Why ...

Accelerating app and website growth is a top priority, and companies nailing this have one thing in common: Their marketing ... the sales funnel. Marketers must attract new customers, but also ...