The customer journey can become a maze, and we know how many dead ends they have. So why does this happen and what can you do ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

Instead, they’re left to chase a smaller universe of available customers, often underperforming against campaign KPIs. Midway through last year ... guaranteeing performance gains across the full ...

Think of it like a treasure map. It highlights ... track and interpret KPIs: At one point, we realised our customer acquisition cost was higher than expected at Inkbot Design. Reviewing our KPIs, we ...

Discover the stages of the buyer's journey and how they influence decisions. Learn how to build the buyer’s journey into your ...

To truly resonate with potential customers and drive conversions, you need to understand your audience’s journey and tailor your content to align with each stage of your sales funnel.

Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach. The post Why ...

Once viewed as cost centers focused solely on efficiency, contact centers are now emerging as pivotal value centers that enhance brand loyalty and lifetime customer value. Is AI helping? You bet.

The highs and lows customers experience not only influence their immediate satisfaction but also build long-term loyalty.