The customer journey can become a maze, and we know how many dead ends they have. So why does this happen and what can you do ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

Businesses can also track campaign performance, measure customer engagement ... algorithms to optimize ad campaigns and deliver personalized ads While the app marketing funnel may include similar ...

Featuring 52 case studies across 18 industries, validated by third-party outcome measurement, the guide illustrates how Adelaide’s AU metric empowers brands to make smarter investment decisions and ...

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to ...

The highs and lows customers experience not only influence their immediate satisfaction but also build long-term loyalty.

Once viewed as cost centers focused solely on efficiency, contact centers are now emerging as pivotal value centers that enhance brand loyalty and lifetime customer value. Is AI helping? You bet.

A challenging marketing ecosystem “The customer journey in pharma is becoming more complex,” said Robb DeFilippis, Tag’s managing director, life sciences, as he opened the webinar.

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small ...