Liberty London's LBTY perfume range had a somewhat quiet launch back in 2023—especially considering LBTY Zephirine is on its way to becoming the bestselling product (not just bestselling perfume ...

When Yasmin Sewell launched fragrance brand Vyrao in 2021, she wasn’t sure it would find a wide audience. All of its seven scents promise a particular type of “energy amplification”, with a crystal ...