The internet has passed its verdict on the new Jaguar rebranding: Guilty of destroying a legacy. With all due respect to netizens shaking their heads in disbelief, this verdict has been passed ...

Jaguar’s alleged attempts to woo Generation Z with a Barbie-pink electric vehicle backfired spectacularly after Zoomers dubbed the luxury UK automaker’s creation “cheap” and compared it to ...

Supercharged V-8. Leather-lined interior. Design by Ian Callum, CBE. Whatever Jaguar's electric future holds, this is the kind of Jag we'll miss. Courtesy: Bring a Trailer The second-gen XK ...

JAGUAR MANAGING DIRECTOR DEFENDS REBRAND, ACCUSES CRITICS OF ‘HATRED AND INTOLERANCE’ In the advertisement, Veyssi appears in makeup and women's clothing and complains about dry skin. " ...

Everyone is talking about the Jaguar rebrand. The 30-second launch video, which dropped four days ago, has come in for particular attention. The choice of actors and the lack an actual vehicle in ...

This vehicular Pink Panther is falling flat on its face. Jaguar’s alleged attempts to woo Generation Z with a Barbie-pink electric vehicle backfired spectacularly after Zoomers dubbed the luxury ...

Jaguar. The ‘J’ bit of JLR is struggling. And that’s being kind. All its Le Mans racings wins, gorgeous E-Type memories and heroic XJ220 supercar aren’t relevant to new money buyers.

The new logo emphasized the brand's posh English pronunciation "Jag-you-are". Prior to its relaunch as an electric-only brand, luxury car manufacturer Jaguar announced its 'new era ' by unveiling ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto brand has described its new philosophy as “Exuberant Modernism ...