The internet has passed its verdict on the new Jaguar rebranding: Guilty of destroying a legacy. With all due respect to netizens shaking their heads in disbelief, this verdict has been passed ...

Supercharged V-8. Leather-lined interior. Design by Ian Callum, CBE. Whatever Jaguar's electric future holds, this is the kind of Jag we'll miss. Courtesy: Bring a Trailer The second-gen XK ...

Everyone is talking about the Jaguar rebrand. The 30-second launch video, which dropped four days ago, has come in for particular attention. The choice of actors and the lack an actual vehicle in ...

The new logo emphasized the brand's posh English pronunciation "Jag-you-are". Prior to its relaunch as an electric-only brand, luxury car manufacturer Jaguar announced its 'new era ' by unveiling ...

Jaguar. The ‘J’ bit of JLR is struggling. And that’s being kind. All its Le Mans racings wins, gorgeous E-Type memories and heroic XJ220 supercar aren’t relevant to new money buyers.

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto brand has described its new philosophy as “Exuberant Modernism ...

Recent comments from a head marketing director at Jaguar are now drawing attention after the brand launched a polarizing rebrand of the luxury car company this week. During an appearance at the ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan ...

Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and ...

Jaguar's managing director has defended the company's rebrand and called out "vile hatred and intolerance" directed at individuals featured in an advertisement. The luxury car brand has been ...