Following similar actions by Amazon, McDonald’s, Walmart and Ford, Meta’s decision to dismantle its DEI initiatives is a ...

Where many brands seem to fall short is in confusing their desired outcomes with the reality of their markets.

Diving into the big trends this year for marketing technology, and, yes, artificial intelligence will play a part.

Consumer sentiment has shifted and luxury doesn’t mean the same thing it once did. Brands need to stay ahead by communicating ...

The UAE’s real estate market is in​​ a state of dynamic growth. In Q3 2024, Dubai recorded 50,425 a 38 per cent year-on-year ...

CMOs are embracing AI-driven strategies while entry-level marketers remain skeptical. Can companies close the gap before falling behind?

Consumers expect a personalized experience that resonates with their unique preferences and interests in today's digital ...