Indore-based Shashank Chourey, founder of EM5, pitches his affordable luxury perfume brand on Shark Tank India. Seeking Rs 70 ...

Shashank Chourey, founder of EM5, is revolutionizing the perfume industry with high-quality yet affordable fragrances. His ...

MARKETING-INTERACTIVE readers, and Happy Chinese New Year to all who celebrate. This festive season saw brands put out innovative initiatives to usher in the Year of the Snake.

As Finn grows more suspicious of Poppy’s denials, he may take matters into his own hands. Meanwhile, Daphne turns up the heat with Carter.

Fragrance is a deeply personal expression of self. By understanding the interplay of top, middle, and base notes, you can curate a fragrance wardrobe that reflects your unique personality and style, ...

Know the 7 sensitive body parts where perfume can cause harm. Learn how to apply fragrance safely and prevent skin infections ...

PARIS — Actors David Corenswet and Eiza González are starring in the new Boss The Scent campaign as the fragrance brand turns ...

The unveiling of GPP ONE in Ahmedabad marked a new era of luxury blending with sustainability. Conceptualized by Amit Rao, this exclusive farmhouse community promotes eco-friendly living with features ...

“There was this challenge of creating a new floral fragrance for the brand that would push the envelope of floralcy in order ...

Unilever’s India unit is acquiring Indian premium beauty brand Minimalist. Hindustan Unilever (HUL) announced it will take a ...

An official said that the police have arrested a man after seizing ambergris, or whale vomit, valued at Rs 5 crore from his ...

Whether or not drugging-via-hydroxyzine is technically possible, this claim is still false, simply an evolution of the same ...