If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...
Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape.
The policies of the last four years, ranging from technology giveaways to taxpayer-funded patent infringement, have killed ...
The U.S. has eviscerated the patent rights that help to power the innovation engine that drove its past technological and economic revolutions. Economic and historical evidence demonstrates that ...
As marketers hunt for genuine thought leaders, the platform’s professional credibility and targeted reach are proving a winning combination.
When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.
Instead of resigning yourself to having a messy apartment, you can fix your storage issues in Mexico with these simple ...
Short of going on "Shark Tank" how do small businesses get their food product in stores? The odds are stacked against small ...
A needle-free injection system, a bug-watching garden camera, a wearable that helps with memory lapses and more were unveiled ...
Wondering how royalties are taxed in India? Whether you're a creative genius, a patent-holder, or earning passive income from your inventions, understanding how royalty income is taxed can save ...
Whether you’re a startup founder, an innovator, or a multi-national corporation, understanding the strategic importance of patents can transform the way you protect and leverage your intellectual ...