Most consumer products (69%) have the same price online and offline ... When there is a difference, online prices are usually lower than in-store prices. However, on the increasingly rare occasions ...

A wholesaler might buy greater quantities than a retailer, which results in purchasing at a lower unit price. The wholesaler profits from a greater volume of sales of a product priced lower than ...

Retailers are working to understand how the upcoming tariffs may impact retail prices. Consumers are not aware of the full impact of tariffs on prices.