The human mind has a funny way of interpreting things. Who would have thought an unpainted Hot Wheels collectible would be ...
As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the miniature metal cars and set it off, or flatten one with a hammer to see ...
But this year the incentive was perhaps the highest in the contest's short history, as the winning entry is set to become an ...
Beyond its tactile products, Hot Wheels is focusing on being a part of peoples lives in digital and physical spaces with a new movie on the way and real-world activities like the Hot Wheels city ...
“We like to say that everyone’s first car is a Hot Wheels car,” says Roberto Stanichi, senior vice president, Hot Wheels & Global Head of Vehicles at Mattel. For 56 years, Mattel's diecast ...