The Led Zeppelin icon signed on with Gibson this year, but there are plenty of other stars due a signature model from the firm in 2025 ...

It may seem strange that this new direction involves brands supporting in-game developers, but a deeper understanding of user-generated content (UGC) in gaming, combined with Gen Z’s values ...

Are you a print subscriber? Activate your account. 14 hours 46 min ago By Jack Neff - 14 hours 52 min ago By Garett Sloane - 19 hours 54 min ago By Ewan Larkin - 20 hours 53 min ago By Tim Nudd ...

Or, at the very least, to have their brand piggy-back on the positive feelings people have at this time of year. Despite that, few would argue that Guinness' ad is now a core part of an Irish ...

Brand expert Eric Schiffer believed the "Empire State of Mind" musician's approach to responding to the lawsuit resonated with how Jay-Z has evolved as a person who grew from his environment.

Speak to any experienced player, and they’ll likely tell you that getting the best guitar cable you can afford is always a good idea. While it’s not as exciting as a new pedal, amp, or guitar, it’s a ...

Billions in Chinese goods avoid US import fees thanks to a little-known exemption that is overdue for reform according to many critcs Gen Z fast-fashion ... sales and the brand now dominates ...

The WNBA's success in 2024 has now been quantified and compared to other brands — and the results are staggering. Aug 30, 2024; Chicago, Illinois, USA; Indiana Fever guard Caitlin Clark (22 ...

Grace Bowers, who is receiving the Next Gen award at Variety's HItmakers event, tells the story behind her becoming 2024's ...

5. Rethinking gen Z: No room for broad generalisations While Gen Z remains a key target consumer segment for many brands, Kantar warns against broad generalisations. This demographic is highly ...

But there’s another factor at play, and it’s one brands should be paying especially close attention to if they hope to better understand Gen Alphas and keep pace with their high expectations.

If you buy something, we may earn an affiliate commission. Learn how we test. Classic fine jewellery brands like Cartier, Bulgari and Chopard will always be around, but they’re not your only options — ...