Google will retain third-party cookies in its Chrome browser after years of pledging to phase out the tiny packets of code meant to track users on the internet. The major reversal follows concerns ...

Republished on December 21 with Google’s proposals to change search for iPhone and Android users as a response to the U.S.

Whatever 2025 may hold, it is likely to be another year of innovation and growth for the advertising industry.

Google's announcement to yet again delay the blocking of third-party tracking cookies in Chrome (this time until some point in late 2024) wasn't a huge surprise for those of us who have been tracking ...

Tighter regulations and Google’s original plans to deprecate third-party cookies meant marketers were encouraged to collect ...

The Information Commissioner's Office has called Google out for backtracking on their earlier stance against the so-called ...

Given the potential to unlock rich insights into customer behaviour and underpin location-based strategies, postcodes should ...

Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions.